Having recently been at the Detroit autoshow, I’ve been thinking a lot about car reveals.  I remembered this one from a Honda Motorcycle show we did a few years ago; it’s got some great stuff in it.  The water-crafts crossing upstage behind the scrim are on Foy rigs.  The five projectors other than the lower center one are all HD front projection, with the scrim being done with DL 2s.

The handheld video doesn’t do it justice, of course.  But I think you can sense that it was pretty cool.

Martin Brinkerhoff produced the event and was the creative director.  And the creative ROCKED.