12/11/06UVLD Brings Winning Touch To PopSci
Unlimited Visibility Lighting Design (UVLD) was hired by Ray Bloch Productions to design the lighting for Grand Central Station’s Vanderbilt Hall which hosted the awards ceremony and the interactive public exhibition marking Popular Science magazine’s Best of What’s New 2006 Awards.
Dubbed “the ultimate Popular Science accolade,” the annual Best of What’s New awards recognizes 100 breakthrough products and technologies in 10 categories ranging from Auto Tech to Personal Health. Among those honored this year were XM Satellite Radio, Ossur’s PROPRIO FOOT prosthetic foot, General Motors’ OnStar system, and the Olympus EVOLT E-330, the world’s first interchangeable lens digital SLR camera.
"It's our client's big event of the year," commented Karen McGetrick, Executive Producer for Ray Bloch Productions, "and we wanted to make sure it was memorable for all involved." The company branded the event based on its technology focus with everything from signage to truss evoking a high-tech feel. 'We wanted to make sure that everywhere you look in Vanderbilt Hall, you saw 'Pop Science.'"
Vertical truss, designed by ONSET Design, featured arcing elements, which mimicked the Hall’s barrel-vault ceiling and carried both signage and fixtures. It served as the set for the ceremony and exhibition. “Vanderbilt Hall has stringent venue requirements: No rigging is permitted so everything had to be floor supported,” notes Gregory Cohen, UVLD’s lighting designer for the project.
“The amount of truss required to carry the fixtures was fairly intrusive," noted Cohen. “It was clear that it needed to become a scenic element in and of itself.” One hundred Color Kinetics ColorBlast 12 fixtures were used to internally light the truss allowed the structure to both glow and animate, creating a dynamic draw to the event itself.
Cohen lit the awards ceremony with conventional fixtures. The exhibition itself featured an overall lighting scheme as well as lighting tailored to each hands-on display. UVLD furnished the individual exhibitors with Source 4 ellipsoidal spots for their signage, and with general illumination to punch up specific features of their award-winning product or technology.
Karen McGetrick of Ray Bloch Productions acted as executive producer with Marty Goldenberg and Adam Crowley of Marlyn Productions the technical directors and Steve Leif the production electrician. The set was designed by ONSET Design with Matt Hicks serving as principal designer.
"We love working with UVLD," concluded McGetrick. "They have a very talented group of people and they always deliver beautiful shows. Our client was thrilled as well."
About UVLD
Unlimited Visibility Lighting Design (UVLD) creates lighting designs for corporate theater, live entertainment, themed environments, trade shows and special events. UVLD is a partnership of 10 designers working in all aspects of lighting design; their work has been seen on stages and screens nationwide and around the world. Clients include IBM, Mercedes, Cartier, Victoria’s Secret, Cisco Systems, Mitsubishi, FedEx, Ann Taylor and Audi.
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Dubbed “the ultimate Popular Science accolade,” the annual Best of What’s New awards recognizes 100 breakthrough products and technologies in 10 categories ranging from Auto Tech to Personal Health. Among those honored this year were XM Satellite Radio, Ossur’s PROPRIO FOOT prosthetic foot, General Motors’ OnStar system, and the Olympus EVOLT E-330, the world’s first interchangeable lens digital SLR camera.
"It's our client's big event of the year," commented Karen McGetrick, Executive Producer for Ray Bloch Productions, "and we wanted to make sure it was memorable for all involved." The company branded the event based on its technology focus with everything from signage to truss evoking a high-tech feel. 'We wanted to make sure that everywhere you look in Vanderbilt Hall, you saw 'Pop Science.'"
Vertical truss, designed by ONSET Design, featured arcing elements, which mimicked the Hall’s barrel-vault ceiling and carried both signage and fixtures. It served as the set for the ceremony and exhibition. “Vanderbilt Hall has stringent venue requirements: No rigging is permitted so everything had to be floor supported,” notes Gregory Cohen, UVLD’s lighting designer for the project.
“The amount of truss required to carry the fixtures was fairly intrusive," noted Cohen. “It was clear that it needed to become a scenic element in and of itself.” One hundred Color Kinetics ColorBlast 12 fixtures were used to internally light the truss allowed the structure to both glow and animate, creating a dynamic draw to the event itself.
Cohen lit the awards ceremony with conventional fixtures. The exhibition itself featured an overall lighting scheme as well as lighting tailored to each hands-on display. UVLD furnished the individual exhibitors with Source 4 ellipsoidal spots for their signage, and with general illumination to punch up specific features of their award-winning product or technology.
Karen McGetrick of Ray Bloch Productions acted as executive producer with Marty Goldenberg and Adam Crowley of Marlyn Productions the technical directors and Steve Leif the production electrician. The set was designed by ONSET Design with Matt Hicks serving as principal designer.
"We love working with UVLD," concluded McGetrick. "They have a very talented group of people and they always deliver beautiful shows. Our client was thrilled as well."
About UVLD
Unlimited Visibility Lighting Design (UVLD) creates lighting designs for corporate theater, live entertainment, themed environments, trade shows and special events. UVLD is a partnership of 10 designers working in all aspects of lighting design; their work has been seen on stages and screens nationwide and around the world. Clients include IBM, Mercedes, Cartier, Victoria’s Secret, Cisco Systems, Mitsubishi, FedEx, Ann Taylor and Audi.
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